Theory of Change: Writing New Stories

Tell the story of why you matter with a Theory of Change: a way to map artistic impact from its inception to outcome. Join the Santa Cruz Museum of Art & History (MAH) on their journey to make Santa Cruz County stronger and more connected through their Theory of Change. The MAH will share the development process, and how it is being externalized into the Santa Cruz community with powerful impact. One of the MAH’s artist collaborators, Wes Modes, will describe his perspective of the MAH story and how Theory of Change can scale for individual artists. Participants will create their own Theory of Change to articulate their artistic practice or organization. Small groups will select one example to refine and brainstorm a creative way to share with the group. Collectively, the group will better articulate how their work changes lives.

Facilitated by Elise Granata Marketing and Engagement Coordinator, Santa Cruz Museum of Art & History, Stacey Marie Garcia, Director of Community Engagement, Santa Cruz Museum of Art & History, and Wes Modes, Artist.

 Conversation series events are limited to 30 participants on a first-come, first serve basis.